JOB RESPONSIBILITIES:

• Creates and ensures a fun-filled, entertaining and exciting environment where the flawless delivery and execution of service excellence is paramount.
• Coordinates, develops, and implements annual direct marketing plan.
• Responsible for overseeing all direct marketing efforts using player tracking system.
• Manages and coordinates daily marketing promotions and game level special events.
• Responsible for manipulation of database, evaluation and testing of plans established within direct marketing plan.
• Maintains and develops customer tags, prize codes, and promotion codes in the Casino               Marketplace Program to ensure effective analysis of marketing programs.
• Oversees the creation of marketing and advertising collateral associated with promotions and/or special events.
• Acts as a liaison with the Slot Department in monitoring the usage of E-promo dollars to maintain financial compliance.
• Assist in the development of annual marketing plan and the creation of the marketing budget.
• Works closely with all members of Marketing Staff including Player Development and Player’s Club to ensure programs are effectively coordinated and communicated.
• Supervises and participates in recruiting, interviewing, hiring and training process for departmental personnel.
• Ensures that staff evaluations are accurate, completed timely, and detailed.
• Maintains liaison with the MIS Department as it relates to approval of implementing direct marketing programs into the Casino Marketplace System.
• Maintains liaison with Delaware State Lottery Commission for all marketing activities..
• Promotes outstanding customer relations.
• Performs all other duties as assigned.

JOB RESPONSIBILITIES:

• Three (3) to Five (5) years direct marketing or related experience.
• Must be able to successfully complete the background check and licensing process, required by the Delaware Lottery.
• Strong organizational, verbal and written communication skills required.
• Knowledge of Microsoft Windows systems required.
• Ability to work independently with minimal supervision.
• Maintains confidentiality with regards to employee concerns and sensitive department information.
• Must possess strong leadership, interpersonal, customer relations and effective communications skills.
• Must be able to work a flexible schedule according to business needs, including evenings, weekends and holidays.
• Ability to consistently comprehend, retain, and/or execute written, verbal and/or demonstrated directions, explanations and guidance.
• Experience and/or exposure to long-term planning and proposals to senior management a plus.
• Must be able to stand and sit for extended periods of time.