Job Information |
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Job Title: |
Database Marketing Manager (FT) |
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Category: |
Marketing |
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Type of Assignment: |
Regular |
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Position Type: |
Full Time |
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City/Town: |
Wilmington |
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State/Province: |
Delaware |
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Job Description |
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JOB RESPONSIBILITIES:
- Assists with the coordination, development, and implementation of annual direct marketing plan.
- Responsible for overseeing all direct marketing efforts using player tracking system.
- Develops & adheres to direct mail production timeline ensuring all direct mail is timely and in homes at goal due dates.
- Main liaison to the print and mail vendors.
- Assists with the coordination of daily marketing promotions and kiosk game-level offers & promotions.
- Responsible for manipulation of database, including data extraction, evaluation and testing of plans established within approved direct marketing plan.
- Maintains and develops customer tags, prize codes, and promotion codes in the CMP, player tracking system, to ensure effective analysis of marketing programs.
- Works with Planning & Analysis to ensure all events, offers and promotions are profitable.
- Assists with requesting and proofing marketing collateral including, but not limited to core monthly mailers, invitations, and property signage.
- Acts as a liaison with the Slot Department in monitoring the usage of E-promo dollars to maintain financial compliance.
- Assists in the development of annual marketing plan and the creation of the marketing budget.
- Assists in the development of the marketing calendars, in adherence to the approved marketing budget.
- Works closely with all members of Marketing Staff including Player Development and Player’s Club to ensure programs are effectively coordinated and communicated.
- Maintains liaison with the Information Technology Department as it relates to approval of implementing direct marketing programs into CMP, the casino’s main player tracking system.
- Maintains liaison with Delaware State Lottery Commission for all marketing activities and ensures that rules submissions are timely in accordance with Delaware State Lottery regulations.
- Promotes outstanding customer relations at all times.
- Performs all other duties as assigned.
JOB RESPONSIBILITIES:
- Three (3) to Five (5) years direct marketing or related experience, prior casino experience preferred.
- Must be able to successfully complete the background check and licensing process, required by the Delaware State Lottery.
- Strong organizational, verbal and written communication skills required.
- Knowledge of Microsoft Windows systems required.
- Knowledge of Everi Kiosks and Bally’s CMP preferred.
- Ability to work independently, supervised and / or with minimal supervision.
- Maintains confidentiality with regards to employee concerns and sensitive department information.
- Must possess strong leadership, interpersonal, customer relations and effective communications skills.
- Must be able to work a flexible schedule according to business needs, including evenings, weekends and holidays.
- Ability to consistently comprehend, retain, and/or execute written, verbal and/or demonstrated directions, explanations and guidance.
- Experience and/or exposure to long-term planning and proposals to senior management a plus.
- Must be able to stand and sit for extended periods of time.
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