JOB RESPONSIBILITIES:

• Assists with the coordination, development, and implementation of annual direct marketing plan.
• Responsible for overseeing all direct marketing efforts using player tracking system.
• Develops & adheres to direct mail production timeline ensuring all direct mail is timely and in homes at goal due dates.
• Main liaison to the print and mail vendors.
• Assists with the coordination of daily marketing promotions and kiosk game-level offers & promotions.
• Responsible for manipulation of database, including data extraction, evaluation and testing of plans established within approved direct marketing plan.
• Maintains and develops customer tags, prize codes, and promotion codes in the CMP, player tracking system, to ensure effective analysis of marketing programs.
• Works with Planning & Analysis to ensure all events, offers and promotions are profitable.
• Assists with requesting and proofing marketing collateral including, but not limited to core monthly mailers, invitations, and property signage. 
• Acts as a liaison with the Slot Department in monitoring the usage of E-promo dollars to maintain financial compliance.
• Assists in the development of annual marketing plan and the creation of the marketing budget.
• Assists in the development of the marketing calendars, in adherence to the approved marketing budget.
• Works closely with all members of Marketing Staff including Player Development and Player’s Club to ensure programs are effectively coordinated and communicated.
• Maintains liaison with the Information Technology Department as it relates to approval of implementing direct marketing programs into CMP, the casino’s main player tracking system.
• Maintains liaison with Delaware State Lottery Commission for all marketing activities and ensures that rules submissions are timely in accordance with Delaware State Lottery regulations.
• Promotes outstanding customer relations at all times.
• Performs all other duties as assigned.

JOB RESPONSIBILITIES:

• Three (3) to Five (5) years direct marketing or related experience, prior casino experience preferred.
• Must be able to successfully complete the background check and licensing process, required by the Delaware State Lottery.
• Strong organizational, verbal and written communication skills required.
• Knowledge of Microsoft Windows systems required.
• Knowledge of Everi Kiosks and Bally’s CMP preferred.
• Ability to work independently, supervised and / or with minimal supervision.
• Maintains confidentiality with regards to employee concerns and sensitive department information.
• Must possess strong leadership, interpersonal, customer relations and effective communications skills.
• Must be able to work a flexible schedule according to business needs, including evenings, weekends and holidays.
• Ability to consistently comprehend, retain, and/or execute written, verbal and/or demonstrated directions, explanations and guidance.
• Experience and/or exposure to long-term planning and proposals to senior management a plus.
• Must be able to stand and sit for extended periods of time.